12 AdSense Optimization Tips from google

Google is very good, other than to help people get the money Google also provides optimization. below is a summary of which you can follow


1. Ad Location - "the middle, above the fold location perform best." Also "if you have an article page with a long body of text, the bottom of that article is actually pretty successful"

2. Ad Formats - "the top three formats are the 336x280 that you see on the page; the 300x250 medium rectangle; and then the 160x600 wide skyscraper." Additionally "the wider ad formats are doing better than the other ones and the reason is that they actually take up fewer lines. And so with every additional line, you have a chance of losing that interested user."

3. Ad Colors - Pick colors that blend well with the site. Matches the background color, and compliments the site. Make them feel like a part of the site. They give an example where a customer went from blended background to yellow, and clicks dropped 65%

4. Ad Blindness - if the colors stick out too much, readers may immediatly identify them as ads and not even look at them. Also frequent readers may stop reading ads so you could alternate positioning and colors to get their attention. "The more you blend in with the site, the less chance that ad blindness will occur."

5. Experiment - this was a big theme in the webinar echoed by all experts. Use channels to test different colors, positioning, and formats to find out what works best. They show that you can more than double your revenue just by finding the right color, position, format combo.

6. Image Ads - If you want to maximize revenue they recommend turning them on. I personally disable them in my account, because I find them too distracting/annoying to the user. Yes you may increase your CPC, but you will probably decrease impressions over time.

7. Link Units - Don't take up much space, and also "allows the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear." I also bet google remembers what they click on and then tries to generate better ads for the page... just my speculation.

8. AdSense For Search - You can use this for your site search, and you get a percentage of ad clicks.

9. Focus on Content - Duh!

10. Don't click on your own ads - One of the callers asked the question "I was just noticing that someone asked about clicking on their own ads and it says you're not supposed to. And I don't remember reading that. And I occasionally do click on the ads... So is that detrimental in some way?" - I can't believe they said that to google. Google's response was: "Yes, that's sort of chief among the terms and conditions".

11. Impression Counter - Google confirmed that Page Impressions are counted when a public service ad (or alternate ad url or color) is displayed.
Your site is unique - all these things may not matter, the best location, format, and color is different for every site. So again, go experiment.

12. Your site is unique - all these things may not matter, the best location, format, and color is different for every site. So again, go experiment.

Via petefreitag

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all about adsense that you should know

image courtesy : jenn_jenn

if the beginner adsense you may this link very useful for you. about the facts, questions and tips. to help you make more money on the internet

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5 Ways To Improve Your AdSense Earnings

If you are a webmaster looking to monetize your web site, blog, etc in the easiest way possible, AdSense is a sure winner. There are many webmasters struggling hard to earn some good money every day through their web sites. The wise ones are the ones utilizing AdSense on their web sites and making money on auto-pilot. What makes these webmasters different from the typical designer are that they are different and they think out of the box.

AdSense is not a difficult thing to implement and make work for you and your web sites. It's just a matter of learning about the program, what you can and cannot do, finding the best ways to make it work for you and then doing it.

Here are 5 proven ways on how best to improve your AdSense earnings:

1. Concentrating on only one or two formats of AdSense ad. The single format that works the best is the Large Rectangle (336X280). This same format has the tendency to result in higher CTR, or click-through rates. Why choose this format out of the many you can use? Through studies, Google has determined that this one format gets the most clicks out of all the others. Who are we to argue with Google? ;)

2. Create a custom palette for your ads. You want to blend you ads into your site so they don't stand out like a sore thumb. The best palette choice is a white or matching background, no border, and blue links. Although you don't want them to stand out above the rest of your page content, you do want to make them look like clickable links. Web surfers all attribute the color blue with links.

3. Place your AdSense blocks at the top and bottom of your pages. AdSense placed "above the fold" (a newspaper term meaning the things you see before unfolding the newspaper) is the #1 place where you will see good CTR results. Placing a link block at the bottom gives your visitors a place to go when they reach the bottom on the page. People also seem to relate these to navigation links. For whatever reason, it works well.

4. Use the Competitive Ad Filter. Using this allows you to filter out objectionable, competitive and Made For AdSense sites. This tends to increase your profits by weeding out the gunk.

5. Try to automate the insertion of your AdSense code into your web pages using SSI (or Server Side Includes). Ask your web administrator if your server supports SSI or not. How do you do it? Simply save your AdSense code in a text file, saving it as "AdSense.txt", and upload it to the root directory of your web server. Then using SSI, call the code onto other pages. This tip is a real time saver, especially for those who are using automatic page generators to generate pages on their website. Just make sure not to change any of the AdSense code yourself. That is against the Terms of Service and can get your account suspended or banned.

These few tips have been used by the top Internet marketers to make hundreds and thousands of dollars for themselves from AdSense. It's important to know that the ads generated will follow the content of your pages. Keep each page on a single subject for the best results.

Tips given by those who are successful with AdSense tend to follow this guild line. Some vary to certain degrees. It's vital to set up channels for your AdSense blocks and test, test, test. Keep what works, throw out what doesn't. Finding the right balance is what will send your CTR through the roof and will allow AdSense to be a solid income generator for you.

Tony Thomas has been a successful Internet marketer since 2006 and has found that using Adsense with his Site Build It web site has been an unstoppable team. Find out more about Site Build It at http://www.sbitoday.com

Article Source: http://EzineArticles.com/?expert=Tony_Thomas

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The Basics On How TO Start Making Money With Adsense

by: Charles Stevens

Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.
How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.

Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.

There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.

Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.

Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.

Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.

Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.

Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that’s why people ignore them.

To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.

Give it a try and you would not regret having gotten into Adsense in the first place.

About The Author: Charles Stevens - I am a retiring const worker. Love all sorts of information.http://www.info-king.org

Source : www.articlecity.com

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